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Meta Ads · Social Media Marketing · Content Creation · Brand Strategy · SEO · Website Design · Digital Growth Services
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Babies N Baba is a premium baby and children clothing store in Pakistan, selling online through its website and social channels.
When the campaign began, the brand had low online visibility, low engagement, low website traffic and low brand awareness. The goal was clear: increase sales and leads, and build a stronger online presence.
Low online visibility
Low engagement
Low website traffic
Low brand awareness
Goal: Increase sales and leads, and establish a stronger online presence.
Page engagement that keeps the brand active in front of its audience.
Profile growth and features that build brand trust.
The destination for traffic and sales campaigns, where shoppers browse and buy.
The campaign moved people step by step: from seeing the brand, to clicking, to viewing the website, to buying. The chart uses a log scale so every step stays visible.
Sales campaigns drove 156 website purchases, and the cost of each purchase stayed within a tight range. That kept the budget working hard for the store.
Traffic and engagement campaigns brought people to the website and the profile at a low cost per click, and awareness campaigns reached another 549,782 people.
Set up Meta Ads with a campaign structure built for sales, traffic and engagement
Ran sales campaigns to drive website purchases
Ran traffic campaigns to bring more shoppers to the website
Ran engagement campaigns to get people interacting with the brand
Tested ad creatives to find what performs best
Retargeted people who had already seen or visited the brand
Grew the Instagram and Facebook profiles to build brand trust
Grew website visibility and visits
Tracked ROAS, CPC and cost per purchase to guide the budget
156 website purchases, with a best ROAS of 8.63.
47,679 clicks and 11,348 landing page views at a CPC as low as Rs 1.69.
12,264 profile visits and +5,130 page interactions.
1.09M people reached across 1.6M impressions.
Cost per purchase stayed between Rs 142 and Rs 177.
Between October 2025 and May 2026, Babies N Baba moved from low visibility to real growth: more people saw the brand, more shoppers reached the website, and more of them bought.
More visibility
More traffic
More engagement
More purchases
Better brand awareness
Stronger social presence
Meta Ads · Social Media Marketing · Content Creation · Brand Strategy · SEO · Website Design · Digital Growth Services