Beauty E-commerce · PakistanTimeline: Sep 2024 – Feb 2025
SEO Case Study — Beauty Girl
Client overview: Beauty Girl (beautygirl.pk) is a beauty and personal care e-commerce store in Pakistan. Over a 6-month SEO engagement from September 2024 to February 2025, Consultoria Hub grew Google Search clicks by +1,529% and impressions by +1,544% compared with the previous 6 months, while the organic channel delivered Rs 4,903,317 from 2,866 orders.
Search Clicks
76.4K
▲ +1,529% vs previous 6 months
Search Impressions
3.09M
▲ +1,544% vs previous 6 months
Organic Sales
Rs 4.9M
Rs 4,903,317 · Shopify
Organic Orders
2,866
Avg. order value Rs 1,711
Backlinks Built
485
Oct 2024 – Feb 2025
Pages Optimized
167
107 product + 50 category + 10 blogs

Engagement Snapshot

ClientBeauty Girl (beautygirl.pk)
IndustryBeauty & Personal Care – E-commerce
LocationPakistan
ServiceSearch Engine Optimization (SEO)
Duration6 months (Sep 2024 – Feb 2025)
AgencyConsultoria Hub

Campaign Objectives

Increase organic search traffic and visibility
Improve keyword rankings across key product categories
Build domain authority through quality backlinks
Optimize on-page content for conversions
Drive organic sales through SEO
Organic Revenue Impact
The organic channel delivered Rs 4,903,317 from 2,866 orders over 6 months, with an average order value of Rs 1,711. October 2024 was the highest-revenue month (Rs 1,077,334).

Monthly Organic Sales (Rs)

0200K400K600K800K1.0M1.2MSep '24: 1071K1071KSep '24Oct '24: 1077K1077KOct '24Nov '24: 725K725KNov '24Dec '24: 801K801KDec '24Jan '25: 706K706KJan '25Feb '25: 524K524KFeb '25

Monthly Organic Orders

0100200300400500600700638Sep '24610Oct '24433Nov '24459Dec '24415Jan '25311Feb '25

Month-by-Month Organic Sales

MonthOrdersOrganic SalesAvg. Order ValueSales vs Prev. MonthOrganic Sessions
Sep 2024638Rs 1,070,546Rs 1,678—25,201
Oct 2024610Rs 1,077,334Rs 1,766+1%23,990
Nov 2024433Rs 724,736Rs 1,674-33%18,637
Dec 2024459Rs 800,822Rs 1,745+10%16,192
Jan 2025415Rs 706,333Rs 1,702-12%15,783
Feb 2025311Rs 523,546Rs 1,683-26%10,742
Total (6 months)2,866Rs 4,903,317Rs 1,711110,545

Source: Shopify Analytics (sales, orders) and Google Analytics (organic search sessions).

Content Published Across 6 Months
Product Descriptions
107
Written & published
Category Pages
50
Optimized & published
Blog Posts
10
Written & published
Busiest Month
63
January 2025 (35 + 25 + 3)

Monthly Content Published

010203040506070Sep '24 Products: 1313Sep '24Oct '24 Products: 4Oct '24 Category: 4Oct '24 Blogs: 311Oct '24Nov '24 Products: 22Nov '24 Category: 10Nov '24 Blogs: 436Nov '24Dec '24 Products: 24Dec '24 Category: 630Dec '24Jan '25 Products: 35Jan '25 Category: 25Jan '25 Blogs: 363Jan '25Feb '25 Products: 9Feb '25 Category: 514Feb '25
Product descriptionsCategory pagesBlog posts
Website User Activity
Total Active Users
958K+
6-month cumulative
Total New Users
867K+
6-month cumulative
Users from Pakistan
879K+
Primary target audience

Monthly Active vs New Users (all channels)

0K50K100K150K200K250K300KSep '24 Active users: 283K283KSep '24 New users: 271K271KSep '24Oct '24 Active users: 200K200KOct '24 New users: 180K180KOct '24Nov '24 Active users: 163K163KNov '24 New users: 143K143KNov '24Dec '24 Active users: 137K137KDec '24 New users: 120K120KDec '24Jan '25 Active users: 72K72KJan '25 New users: 63K63KJan '25Feb '25 Active users: 103K103KFeb '25 New users: 90K90KFeb '25
Active usersNew users

Source: Google Analytics. Figures cover all traffic channels, not only organic search.

Organic Traffic Acquisition
Total Organic Sessions
110,545
Google organic search, 6 months
Peak Month
25,201
September 2024
Monthly Average
18,424
110,545 ÷ 6 months

Monthly Organic Search Sessions

0K5K10K15K20K25K30KSep '24: 25,20125,201Sep '24Oct '24: 23,99023,990Oct '24Nov '24: 18,63718,637Nov '24Dec '24: 16,19216,192Dec '24Jan '25: 15,78315,783Jan '25Feb '25: 10,74210,742Feb '25

Source: Google Analytics, organic search channel.

What Consultoria Hub Delivered for Beauty Girl

Search visibility up 16x

Google Search impressions rose from 188K to 3.09M (+1,544%) compared with the previous 6 months.

Search clicks up 16x

Clicks from Google Search grew from 4,690 to 76,400 (+1,529%) compared with the previous 6 months, bringing more qualified visitors to the store.

Rs 4.9M+ in organic revenue

The organic channel produced 2,866 orders worth Rs 4,903,317 across the 6 months.

167 pages fully optimized

107 product descriptions and 50 category pages were written, keyword-targeted and published, alongside 10 blog posts.

485 quality backlinks built

Guest posts, directories, social bookmarking and forum links built over 5 months, peaking at 171 links in January 2025.

Stronger keyword rankings

Target keywords across beauty, skincare and cosmetics categories improved their Google rankings over the campaign.

Consultoria Hub

Presented by Consultoria Hub

This case study was prepared by Consultoria Hub — The Right Advice, the digital marketing agency managing Beauty Girl's SEO, content and link building. Get a free SEO audit and see what we can do for your brand.  consultoriahubagency.com  ·  hello@consultoriahubagency.com

Beauty Girl (beautygirl.pk) | SEO Case Study | Sep 2024 – Feb 2025
Prepared by Consultoria Hub. Sources: Google Search Console, Google Analytics, Shopify Analytics and the campaign activity log.