E-commerce · PakistanTimeline: Aug 2024 – Jan 2025
SEO Case Study — B&G Store
Client overview: B&G Store (bng.com.pk) is a Pakistani e-commerce store built around the promise of Making Life Easier. Over a 15-month SEO engagement from November 2023 to January 2025, Consultoria Hub grew the store's organic channel from Rs 14,866 in the first month to Rs 147,414 in January 2025, a growth of +892%, through product and category page optimization, consistent link building, and Pinterest image SEO.
Total Organic Sales
Rs 700K+
Rs 700,304 · Shopify Analytics
Total Organic Orders
532
Google organic channel
Monthly Sales Growth
+892%
▲ Nov 2023 → Jan 2025
Peak Month
Rs 147K
January 2025 · 99 orders
Backlinks Built
283
Feb 2024 – Jan 2025
Avg. Order Value
Rs 1,316
Across all 532 orders

Engagement Snapshot

AreaMetricValueNote
ClientIndustryE-commerce (Shopify)bng.com.pk, Pakistan
ServiceEngagementSearch Engine Optimization (SEO)15 months: Nov 2023 – Jan 2025
RevenueOrganic SalesRs 700,304532 organic orders
ContentPages Optimized205 product + 50 category pagesFeb 2024 – Jan 2025
Off-pageLinks & Social283 backlinks · 135 Pinterest postsFeb 2024 – Jan 2025
Organic Revenue Growth
Monthly organic sales grew from Rs 14,866 in November 2023 to Rs 147,414 in January 2025, nearly 10x. The biggest jump came in August 2024 (+418% over July), after which sales held above Rs 56K every month.

Monthly Organic Sales (Rs) — Nov 2023 to Jan 2025

0K20K40K60K80K100K120K140K160KNov '23: 14,866 Rs14.9KNov '23Dec '23: 20,223 Rs20.2KDec '23Jan '24: 10,584 Rs10.6KJan '24Feb '24: 20,383 Rs20.4KFeb '24Mar '24: 23,039 Rs23.0KMar '24Apr '24: 29,533 Rs29.5KApr '24May '24: 29,635 Rs29.6KMay '24Jun '24: 27,976 Rs28.0KJun '24Jul '24: 13,228 Rs13.2KJul '24Aug '24: 68,467 Rs68.5KAug '24Sep '24: 75,424 Rs75.4KSep '24Oct '24: 56,200 Rs56.2KOct '24Nov '24: 65,231 Rs65.2KNov '24Dec '24: 98,101 Rs98.1KDec '24Jan '25: 147,414 Rs147.4KJan '25

Source: Shopify Analytics, organic channel. Green bar marks the peak month (January 2025).

Monthly Organic Orders — Nov 2023 to Jan 2025

020406080100120Nov '23: 88Nov '23Dec '23: 1616Dec '23Jan '24: 1313Jan '24Feb '24: 1515Feb '24Mar '24: 2121Mar '24Apr '24: 3333Apr '24May '24: 2424May '24Jun '24: 1313Jun '24Jul '24: 1515Jul '24Aug '24: 4141Aug '24Sep '24: 5252Sep '24Oct '24: 4747Oct '24Nov '24: 4747Nov '24Dec '24: 8888Dec '24Jan '25: 9999Jan '25

Orders grew from 8 in November 2023 to 99 in January 2025.

Month-by-Month Organic Revenue & Orders

Organic Sales Breakdown (15 Months)

#MonthOrdersOrganic SalesAvg. Order ValueSales vs Prev. Month
1Nov 20238Rs 14,866Rs 1,858—
2Dec 202316Rs 20,223Rs 1,264+36%
3Jan 202413Rs 10,584Rs 814-48%
4Feb 202415Rs 20,383Rs 1,359+93%
5Mar 202421Rs 23,039Rs 1,097+13%
6Apr 202433Rs 29,533Rs 895+28%
7May 202424Rs 29,635Rs 1,235+0%
8Jun 202413Rs 27,976Rs 2,152-6%
9Jul 202415Rs 13,228Rs 882-53%
10Aug 202441Rs 68,467Rs 1,670+418%
11Sep 202452Rs 75,424Rs 1,450+10%
12Oct 202447Rs 56,200Rs 1,196-25%
13Nov 202447Rs 65,231Rs 1,388+16%
14Dec 202488Rs 98,101Rs 1,115+50%
15Jan 202599Rs 147,414Rs 1,489+50%
Total (15 months)532Rs 700,304Rs 1,316+892%

Last column of the total row shows growth from November 2023 to January 2025. Top 3 months: January 2025 (Rs 147,414), December 2024 (Rs 98,101), September 2024 (Rs 75,424).

Work Delivered Across the Campaign
Product Descriptions
205
Written & published
Category Pages
50
Optimized & uploaded
Pinterest Posts
135
SEO-friendly images
Backlinks
283
Across 12 months

Monthly Content Output (Products + Category + Pinterest)

0102030405060Feb '24 Products: 8Feb '24 Category: 2Feb '24 Pinterest: 515Feb '24Mar '24 Products: 12Mar '24 Category: 3Mar '24 Pinterest: 823Mar '24Apr '24 Products: 15Apr '24 Category: 4Apr '24 Pinterest: 1029Apr '24May '24 Products: 18May '24 Category: 5May '24 Pinterest: 1235May '24Jun '24 Products: 10Jun '24 Category: 2Jun '24 Pinterest: 820Jun '24Jul '24 Products: 8Jul '24 Category: 1Jul '24 Pinterest: 615Jul '24Aug '24 Products: 22Aug '24 Category: 6Aug '24 Pinterest: 1543Aug '24Sep '24 Products: 25Sep '24 Category: 7Sep '24 Pinterest: 1446Sep '24Oct '24 Products: 20Oct '24 Category: 5Oct '24 Pinterest: 1338Oct '24Nov '24 Products: 22Nov '24 Category: 6Nov '24 Pinterest: 1442Nov '24Dec '24 Products: 30Dec '24 Category: 8Dec '24 Pinterest: 1856Dec '24Jan '25 Products: 15Jan '25 Category: 1Jan '25 Pinterest: 1228Jan '25
Product pagesCategory pagesPinterest posts

Monthly Deliverables Tracker — Feb 2024 to Jan 2025

MonthProductsCategoryPinterestBacklinksOrdersOrganic Sales
Feb 2024825915Rs 20,383
Mar 202412381621Rs 23,039
Apr 2024154101933Rs 29,533
May 2024185122124Rs 29,635
Jun 202410281413Rs 27,976
Jul 20248161215Rs 13,228
Aug 2024226152641Rs 68,467
Sep 2024257142852Rs 75,424
Oct 2024205132347Rs 56,200
Nov 2024226143047Rs 65,231
Dec 2024308183588Rs 98,101
Jan 2025151125099Rs 147,414
Total20550135283495Rs 654,631

This tracker covers the 12 active delivery months. Nov 2023 – Jan 2024 were the onboarding and baseline months (37 orders, Rs 45,673), which is why the 15-month totals above are higher.

Organic Sales Growth Over Time
Nov – Dec 2023

Baseline

~Rs 17.5K avg / month

Q1 2024 (Jan – Mar)

Initial Growth

Rs 10.6K → Rs 23.0K

Q2 2024 (Apr – Jun)

Scaling Up

Rs 28K – Rs 29.6K / month

Q3 – Q4 2024

Acceleration

Rs 13.2K → Rs 98.1K

January 2025

Peak Performance

Rs 147.4K · +892%

Quarterly Organic Sales

PeriodMonthsOrganic SalesOrders
BaselineNov – Dec 2023Rs 35,08924
Q1 2024Jan – Mar 2024Rs 54,00649
Q2 2024Apr – Jun 2024Rs 87,14470
Q3 2024Jul – Sep 2024Rs 157,119108
Q4 2024Oct – Dec 2024Rs 219,532182
Jan 2025Jan 2025Rs 147,41499
Total15 monthsRs 700,304532
What Consultoria Hub Delivered for B&G Store

Rs 700K+ in organic revenue

Shopify Analytics confirms 532 organic orders worth Rs 700,304 across the 15-month engagement, driven through SEO with zero paid spend on the organic channel.

+892% sales growth in 15 months

Monthly organic sales went from Rs 14,866 (Nov 2023) to Rs 147,414 (Jan 2025), close to 10x.

283 quality backlinks built

Consistent link building every month across guest posts, directories, social bookmarking and forums, peaking at 50 links in January 2025.

Multiple #1 Google rankings

Product pages ranked #1 for competitive product searches, including:

magic moon creamyy kiss star nailssadoer stain removal

Peak: Rs 147,414 in January 2025

The highest organic month recorded, with 99 orders in a single month as SEO efforts compounded.

Strong December 2024: Rs 98,101 / 88 orders

Holiday-season demand landed on ranking product pages, driving high-intent purchase traffic.

Consultoria Hub

Presented by Consultoria Hub

This case study was prepared by Consultoria Hub — The Right Advice, the digital marketing agency managing B&G Store's SEO, content production and link building.  consultoriahubagency.com  ·  hello@consultoriahubagency.com

B&G Store (bng.com.pk) | SEO Case Study | Nov 2023 – Jan 2025
Prepared by Consultoria Hub. Sales and order figures from Shopify Analytics (organic channel). Deliverables and backlinks from the campaign activity log.