Engagement Snapshot
| Area | Metric | Value | Note |
|---|---|---|---|
| Client | Industry | Skincare & haircare e-commerce (Shopify) | stancosworld.com, Pakistan |
| Service | Engagement | SEO + GEO (AI search) | 9 months: Sep 2025 – May 2026 |
| Revenue | Organic Sales | Rs 406,050 | 409 orders · AOV Rs 993 |
| Content | Pages Optimized | 40+ product & collection pages | Plus 8 blogs & 1 re-optimized blog |
| Off-page & AI | Authority & AI | Authority Score 12 → 17 · 6 AI-cited pages | Monthly backlinks · llms.txt added May 2026 |
Monthly Organic Sales (Rs) — Sep 2025 to May 2026
Source: Shopify Analytics, Google Search organic channel.
Monthly Organic Orders — Sep 2025 to May 2026
Orders grew from 28 in September 2025 to a peak of 61 in November 2025, and were back at 52 in May 2026.
Organic Sales Breakdown (9 Months)
| # | Month | Orders | Organic Sales | Avg. Order Value | GA Organic Sessions | Sales vs Prev. Month | Context |
|---|---|---|---|---|---|---|---|
| 1 | Sep 2025 | 28 | Rs 26,874 | Rs 960 | 828 | — baseline | |
| 2 | Oct 2025 | 59 | Rs 60,216 | Rs 1,021 | 1,301 | +124% | |
| 3 | Nov 2025 | 61 | Rs 63,111 | Rs 1,035 | 1,482 | +5% | |
| 4 | Dec 2025 | 57 | Rs 59,604 | Rs 1,046 | 1,442 | -6% | Core update |
| 5 | Jan 2026 | 43 | Rs 39,545 | Rs 920 | 1,177 | -34% | Empty pages |
| 6 | Feb 2026 | 41 | Rs 36,838 | Rs 898 | 864 | -7% | 28 days |
| 7 | Mar 2026 | 25 | Rs 22,344 | Rs 894 | 611 | -39% | Site offline + Eid |
| 8 | Apr 2026 | 43 | Rs 42,710 | Rs 993 | 1,115 | +91% | |
| 9 | May 2026 | 52 | Rs 54,808 | Rs 1,054 | 1,078 | +28% | |
| Total (9 months) | 409 | Rs 406,050 | Rs 993 | 9,898 | +104% |
Last column of the total row shows growth from September 2025 to May 2026. Top 3 months: November 2025 (Rs 63,111), October 2025 (Rs 60,216), December 2025 (Rs 59,604).
Baseline
Rs 26.9K · 28 orders
Breakthrough
Rs 182.9K · 177 orders
External Headwinds
Rs 98.7K · 109 orders
Recovery
Rs 97.5K · 95 orders
Current Run-rate
Rs 54.8K · +104% vs start
Average Google Position (lower is better)
Nov 2025 and Mar 2026 not captured as full-month values in the reports.
Monthly Search Impressions (GSC)
Mar 2026 not reported for the calendar month (site offline first week).
Google Analytics Organic Sessions — Sep 2025 to May 2026
Search Console & AI Referral Data
| Month | GSC Clicks | GSC Impressions | Avg. Position | ChatGPT Sessions |
|---|---|---|---|---|
| Sep 2025 | 1.25K | 42.4K | 15.6 | — |
| Oct 2025 | 1.89K | 48.0K | 8.4 | 68 |
| Nov 2025 | 1.99K | 57.1K | — | 64 |
| Dec 2025 | 2.05K | 70.0K | 7.3 | 135 |
| Jan 2026 | 1.66K | 81.1K | 7.3 | 222 |
| Feb 2026 | 1.19K | 70.8K | 7.1 | 171 |
| Mar 2026 | — | — | — | 83 |
| Apr 2026 | 1.47K | 65.7K | 5.2 | — |
| May 2026 | 1.41K | 52.8K | 6.4 | — |
Foundation: meta fields, content & indexation
Baseline month. Clicks spiked towards month end as the first optimized pages were reindexed: oud hand wash collection +25%, all-products page +50%, Sheen shampoo-in hair colour +40%.
Work delivered: Shopify meta fields development; content on 6 pages (cracked heel cream, hand wash collection, Sheen shampoo-in hair colour, oud hand wash collection, hair removal cream, Caresse Glow cleansing milk); blog "Face Wash vs Cleanser"; backlinks; indexation.
Breakthrough: sales more than doubled
Average position improved from 15.6 to 8.4, moving core pages onto page one. Cracked heel repair cream page clicks +233%, Easy Clean nail polish remover +533%. ChatGPT appeared as a referral source for the first time (68 sessions).
Work delivered: Content for Caresse Glow cleansing milk, Caresse Glow oil control face wash, White Miracle whitening cream, Fresh Sensation facial scrub, hair removal cream collection, Caresse nail polish remover; blog "Hair Fall in Winter"; backlinks.
All-time peak for organic sales
Highest organic sales, orders and sessions of the engagement. The cracked heel cream product page overtook the homepage as the top organic page.
Work delivered: Content on 6 collection & product pages; new blog; 10 keyword ranking wins tracked; backlinks.
Held steady through Google's December core update
Search Console clicks and impressions reached new highs and overall rankings improved 5.5%. Sales dipped only 5.6% during the update rollout.
Work delivered: Content on 7 pages (Sheen hair fall defense shampoo, Caresse instant white fairness lotion, Caresse 7Days all seasons moisturiser, Sheen shampoo-in hair colour, Whitemin-C radiance revive serum, winter essentials collection); 3 new blogs; 1 old blog re-optimized; backlinks.
Record visibility; empty pages held sales back
Impressions hit their highest level. #1 rankings secured for "easy clean nail polish remover", "hand wash price in pakistan", "miracle whitening cream" and "best heel cream in pakistan". Stancos pages cited in Google AI Overviews for hair removal cream, shampoo price and cleansing milk.
Work delivered: Collection & product page content; blog; backlinks; website changes.
Keyword footprint grew in a 28-day month
Orders held close to January. New #1 rankings: "caresse glow face wash price in pakistan", "cracked heel cream in pakistan", "best whitening cleansing milk in pakistan". Sheen hair colour appeared in Google Images for "black colour hair shampoo".
Work delivered: Collection & product page content; backlinks; website changes.
Site downtime + Ramadan & Eid
Despite the weakest sales month, Semrush Authority Score reached 17 (from 12 at start), showing backlink work compounding.
Work delivered: Content on 6 pages (Instant Glow Kit, non-alcoholic perfume, Caresse ubtan cream, hand sanitizer collection, Himalayan muscle rub, Caresse Himalayan salt tooth powder); 2 banners updated; backlinks.
Fast recovery and best average position
Sales nearly doubled month-on-month once the site was back. GSC insights showed clicks up 44%, with the homepage, cracked heel cream and hair colour pages all growing.
Work delivered: Blog "Best Skincare & Haircare Products in Pakistan"; content on Caresse Al Oud Bakhoor hand wash, Caresse Glow cleansing milk, Whitemin-C sunscreen, Whitemin-C brightening serum, Caresse Himalayan rock salt body wash; backlinks.
Growth despite Eid; organic beats all paid channels
Google organic converted at 3.56%, the highest of every channel on the store. Stancos appeared in Google image packs for "anti pollution face wash" and "acne and glow face wash".
Work delivered: llms.txt file for AI crawler discovery; 7 product pages optimized (organic aloe vera hand cream, Caresse garlic enriched oil, Whitemin-C lemon face wash, Caresse pure aloe face wash, rose bi-phase glycolic toner, White Miracle facial bar, Caresse Glow soothing cleansing milk); backlinks.
Selected Keyword Wins
| Keyword | Position | Ranking Page | Recorded |
|---|---|---|---|
| easy clean nail polish remover | #1 | Caresse Easy Clean Nail Polish Remover | Jan 2026 |
| hand wash price in pakistan | #1 | Oud Hand Wash Collection | Jan 2026 |
| miracle whitening cream | #1 | White Miracle Whitening Cream | Jan 2026 |
| best heel cream in pakistan | #1 | Caresse Heel Repair Cream | Jan 2026 |
| caresse glow face wash price in pakistan | #1 | Caresse Glow Anti-Pollution Face Wash | Feb 2026 |
| cracked heel cream in pakistan | #1 | Caresse Heel Repair Cream | Feb 2026 |
| best whitening cleansing milk in pakistan | #1 | Caresse Glow Cleansing Milk | Feb 2026 |
| anti pollution face wash | #2 | Caresse Glow Anti-Pollution Face Wash | Jan 2026 |
| best dandruff shampoo pakistan 2026 | #2 | Sheen Dandruff Control Shampoo | Jan 2026 |
| all clear hair removal cream | #2 | All Clear Gold Hair Removal Cream | Feb 2026 |
| shampoo for dandruff in pakistan | #2 | Sheen Dandruff Control Shampoo | Feb 2026 |
| nail polish remover price in pakistan | #3 | Caresse Nail Polish Remover | May 2026 |
| handwash price in pakistan | #3 | Hand Wash Collection | May 2026 |
| cleansing milk price in pakistan | #3 | Caresse Glow Cleansing Milk | Feb 2026 |
| long hair shampoo in pakistan | #4 | Sheen Shampoo | May 2026 |
| ubtan face wash price | #4 | Caresse Ubtan Range | May 2026 |
| affordable body lotion under 500 | #5 | Caresse Body Lotion | May 2026 |
Positions are Google.com.pk organic results as captured in the monthly reports.
Conversion Rate by Channel — May 2026
Organic search converts better than every paid channel, with zero ad spend per order.
ChatGPT Referral Sessions (Shopify)
AI visibility went from none in Sep 2025 to 6 AI-cited pages by May 2026 (Semrush). Stancos pages also appear in Google AI Overviews.
Rs 406K+ in organic revenue
Shopify confirms 409 organic orders worth Rs 406,050 across the 9-month engagement, with zero ad spend on the organic channel.
+104% monthly sales growth
Monthly organic sales went from Rs 26,874 (Sep 2025) to Rs 54,808 (May 2026), with a peak of Rs 63,111 in November 2025.
From page 2 to page 1 of Google
Average position improved from 15.6 to 6.4, reaching 5.2 in April 2026. Impressions nearly doubled to a peak of 81.1K.
Multiple #1 Google rankings
Product and collection pages ranked #1 for high-intent Pakistani searches, including:
cracked heel cream in pakistanhand wash price in pakistanmiracle whitening creameasy clean nail polish removerEarly leader in AI search
ChatGPT referrals grew to 222 sessions a month, 6 pages are cited by AI tools, and an llms.txt file now guides AI crawlers through the catalogue.
Resilient through setbacks
Recovered +91% in April and +28% in May 2026 after a Google core update, empty-page issues and a week of site downtime during Eid.
Presented by Consultoria Hub
This case study was prepared by Consultoria Hub — The Right Advice, the digital marketing agency managing Stancos World's SEO, content production, link building and AI search optimization. consultoriahubagency.com · hello@consultoriahubagency.com